Kyle MacRae worked as a technology journalist for 10 years before launching Scoopt, the world’s first citizen journalism picture agency, in July 2005. Scoopt was an early, successful experiment in social media (before the term was en vogue and before Facebook, Twitter, YouTube and other social sites were big news).

Kyle built an international brand on a marketing budget of virtually zero. How? By listening to people with an interest in citizen journalism, engaging with and adding value to relevant conversations, offering first class user support, exploiting media interest, and making it easy for supporters to evangelise the business to their friends and contacts.
In short, by running a successful social media marketing strategy.

Kyle sold Scoopt to Getty Images, the world’s biggest image company, in 2007. Since then Kyle has undertaken social media work for Channel Four and established Blether Media to provide social media training and consultancy to businesses and organisations.