Ronnette joined NHS Direct in April 2007, with responsibility for strategy and planning, business development, and communications. Ronnette has spent the majority of her career in sales and marketing, and developing strategy and new products within the communications and new media industries, at BT, Telewest and ntl (now Virgin Media). For the last 12 years, she has focused specifically on the government, health and education sectors.
Her health sector experience includes working with NHSU (now part of the NHS Institute for Innovation and Improvement) and as an NHS LIFT Chief Executive, developing new healthcare facilities for the South West London local health economy. She also spent two years with Living Health, which led the way in providing television-based public healthcare services.