For someone who did not like school, David finds it ironic he has such passion for Further Education. David’s interest in marketing started straight from school, when he joined a large retail chain in the marketing and window display team. After retraining as a Horologist in the late 70’s he moved into teaching this discipline however he was soon using his commercial marketing experience to promote education.

Thirty years after setting up one of the first FE marketing teams, and studying for a Masters Degree in Marketing, David is now Director of Marketing at Solihull College. David has seen marketing grow in Colleges from the early years, when one could only marvel at what the private sector could do to engage its clients, to today when we successfully compete with that very sector. Winning marketing awards for creativity has been part of measuring that journey both within the education sector and in the wider business world.