Eleri R Rosier is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. Her main research interests include; strategy process, strategy implementation, mid-level marketing managers.

Previously, her work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, she gained industrial experience in the marketing and event management industry and has acted as consultant to a variety of charities and social enterprises.