Richard Reed is the co-founder of Innocent, the No.1 smoothie brand in Europe.The business was started from a market stall in 1999 by Richard and two friends and has grown into a business with a turnover of over 200 million pounds, selling in 15 different countries across Europe. The innocent business is led by a mission to taste good and do good, and gives ten percent of profits each year to charity.

The founders recently sold their controlling stake in innocent to Coca Cola in a deal valuing the business at over half a billion dollars and remain on the board as minority shareholders.