As marketing and communications play an ever more important role within Higher Education institutions are increasingly putting marketing at the heart of their strategic planning, and considering marketing and communications a key part of all senior management team members’ roles. Chaired by former BBC education man Mike Baker the podcasts from this event include addresses by: Caroline Gipps, Vice Chancellor of the University of Wolverhampton; Richard Taylor, Marketing Director, at the University of Leicester and Steve Denton who is Pro-Vice-Chancellor, Registrar and Secretary at Leeds Metropolitan University. Read a report from the Times Higher about the conference and the criticism from academics that marketing considerations are being put ahead of learning and scholarship. read the story here