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Taught Postgraduates - Competition, Marketing, Quality
01 Dec 2011
Held at Westminster Studio, 10 Greycoat Place, London SW1P 1SB.
Headline Speakers
David Docherty
Chief Executive, National Centre for Uni...
Chief Executive, National Centre for Uni...
Professor Trevor McMillan
Chair, 1994 Group Research & Enterprise ...
Chair, 1994 Group Research & Enterprise ...
This conference was supported by: 1994 Group, NUS, Higher Education Academy, HEERA and UKPASS
With the Browne Review and White Paper reconfiguring undergraduate provision, the government has now reconvened a review led by Sir Adrian Smith (Director-General, BIS) into Postgraduate provision.
This national conference brought together national policy makers and key stakeholders to share the latest insights on the postgraduate review, share best practice on the successful recruitment of taught postgraduate students, examine the international context in the postgraduate market and gain insight into how to improve the employability opportunities for postgraduate students.
The event:
- Provided a focus on new methods for postgraduate taught retention, and initiatives to support the conversion of undergraduate students into postgraduate study;
- Helped develop the relationship between employers and postgraduate students, with a focus on how to build relationships on design of content for courses
- Offered insight into how to offer more flexible opportunities to postgraduate students and make the offer to prospective students more appealing as a consequence.
Programme
10:00
Aaron Porter, Broadcaster and Journalist
Introduction and welcome from conference chair
Biography: Aaron Porter
10:10
Professor Simon Gaskell, Principal, Queen Mary, University of London
Keynote: A new era for postgraduate education
Biography: Simon Gaskell
10:25
Professor Trevor McMillan, Chair, 1994 Group Research and Enterprise Group; Pro-Vice-Chancellor Research, Lancaster University
Competing for postgraduate students in an increasingly competitive environment
Biography: Professor Trevor McMillan
10:40
Peter Forbes, Associate Director, CIHE
Linking postgraduate education with employers and developing employability skills
Biography: Peter Forbes
10:55
Questions and discussion: Session 1
11:15
Refreshments, networking and exhibition
11:45
Dr Debbie McVitty, Senior Research and Policy Officer (HE), NUS
What postgraduates really want
Biography: Dr Debbie McVitty
12:00
Daniel Kroop, Postgraduate Officer, LSE Students' Union
Delivering for postgraduate taught students
12:15
Professor Craig Mahoney, Chief Executive, The Higher Education Academy
Understanding the national data - Postgraduate Taught Experience Survey (PTES)
Biography: Professor Craig Mahoney
12:30
Questions and discussion: Session 2
12:45
Lunch, networking and exhibition
13:45
Richard Taylor, Director of Corporate Affairs and Planning, University of Leicester
Successful postgraduate recruitment in a changing environment
Biography: Richard Taylor
13:46
William Locke, Head of Learning and Teaching, HEFCE
Reviewing the future information needs for taught postgraduates
Biography: William Locke
14:00
Carl Lygo, Chief Executive, BPP Holdings plc and Principal, BPP University College
Learning from the private sector
Biography: Carl Lygo
14:20
Questions and discussion: Session 3
14:45
Refreshments, networking and exhibition
15:00
In-depth seminar 2: An effective marketing campaign group discussion
Mark Fuller, Director of Communications, 1994 Group
leading the discussion
Biography: Donald McLeod
15:40
In-depth seminar 1: Successful application process
Peter Mulligan and Tim Jenks, UCAS
16:15
Close of conference